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    Our Promise   

Experience an array of possibilities when you build with R. Fralin Homes! We offer home buyers the ability to build their dream home in Roanoke, The New River Valley, and Central Virginia.

 

R. Fralin Homes makes the home building process easy! We finance the construction for free.

All of it; no exceptions, no hassle!

 

First, choose from our available lots and pick your home style: patio, colonial, craftsman, townhome, duplex or villa. Next, personalize your home by choosing from our large selection of flooring, cabinets, siding, brick and more!

 

Not sure what design direction to take? Our design team is here to help!

 

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LIVE NEW

 Schedule an appointment with our team today! We finance all of the construction, hassle-free, with no exceptions. If you are not exactly sure what you want, our design team is here to help. Choose from a wide array of home styles, including patio, colonial, craftsman, town home, duplex, and villa.

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R FRALIN HOMES PRIVACY POLICY This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.rfralinhomes.com (the “Site”). PERSONAL INFORMATION WE COLLECT When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using the following technologies:     - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.     - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.     - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Additionally, when you fill out our submit form or attempt to fill out our submit form through the Site, we collect certain information from you, including your name, email and address.  We refer to this information as “Contact Information.” When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Contact Information. HOW DO WE USE YOUR PERSONAL INFORMATION? We use the Contact Information that we collect generally to communicate with you.  Additionally, we use this Contact Information to: When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). ​ SHARING YOUR PERSONAL INFORMATION We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use third party vendors provide the materials and expertise to complete your home. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here:  https://www.google.com/intl/en/policies/privacy/.  You can also opt-out of Google Analytics here:  https://tools.google.com/dlpage/gaoptout. Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. DO NOT TRACK Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. YOUR RIGHTS If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. DATA RETENTION When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. CHANGES We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. CONTACT US For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@rfralinhomes.com or by mail using the details provided below: PO Box 7038, Roanoke, VA, 24019, United States